What is a blind box?
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Definition of Blind Boxes
A blind box is a sealed package containing a mystery collectible. Buyers remain unaware of the specific figures inside until opening. Each blind box belongs to a themed series—such as adorable animals, anime characters, or designer toys—where the thrill lies in the unexpected surprise.
Most series include common and rare figures, with collectors hoping to uncover elusive hidden variants. This blend of surprise and anticipation makes blind boxes highly appealing to collectors of all ages.
The History of Blind Boxes
The concept traces back to 1980s Japan, where vending machines dispensing Gashapon or Capsule Toys became wildly popular. These machines dispensed small, sealed capsules containing random items from themed series.
Later, in the early 21st century, this idea evolved into the modern blind box format—boxed, artist-designed collectible figurines. Companies like MEDICOM TOY (known for BE@RBRICK) and Kidrobot popularized limited-edition art toys, turning mystery box collectibles into a global phenomenon.
By the 2010s, brands like POP MART and Tokidoki brought blind boxes into mainstream retail, particularly with cute, creative designs featuring original characters and licensed series. Today, blind boxes extend beyond toys to include accessories, keychains, and even household goods.
Types of Blind Boxes
Blind boxes come in diverse styles, appealing to collectors with varying tastes:
1. Designer Art Blind Boxes
These feature unique figurines created by artists, typically produced in limited quantities. Brands like POP MART, Mighty Jaxx, and Tokidoki collaborate with designers to craft collectible art toys.
2. Anime and Pop Culture Blind Boxes
Fans of anime, movies, and games can find blind boxes themed around popular series characters. These often contain mini figurines, keychains, or pins.
3. Cute Animal Blind Boxes
Among the most popular, these feature adorable animals or fantasy creatures. Their charming appearance makes them widely beloved.
4. Lifestyle and Stationery Blind Boxes
Some blind boxes contain accessories, mini home decor items, or stationery—perfect for daily use while still delivering that unboxing thrill.
5. Digital Blind Boxes (NFTs)
With the rise of tech trends, digital blind boxes have entered the NFT market. Buyers receive not physical items, but random digital artworks or collectibles.
Blind Box Pricing
Blind box prices vary based on brand, design, and rarity:
Standard blind boxes: $8–$15 per box (common in retail stores or online).
Designer/limited edition blind boxes: $20–$50 per box or higher.
Large or deluxe series: $50–$100+ per box, especially for collectible sets or special editions.
Full Sets: Some collectors purchase full cases (typically 8-12 boxes) to increase their chances of obtaining complete sets or hidden “secret” figures.
Rare figures may resell for multiples of retail value in the collector market, depending on demand and scarcity.
Official Purchase Channels
To ensure authenticity and quality, it's best to purchase blind boxes through official or authorized channels:
Brand Official Stores — Well-known brands like POP MART, Tokidoki, and Mighty Jaxx sell directly through their official websites and mobile apps.
Authorized Retailers—Many department stores, toy shops, and online platforms (e.g., Amazon, Shopee, or AliExpress) feature verified sellers.
Brand Boutiques and Pop-Up Stores—Visit official or art toy specialty shops for exclusive releases and limited editions.
To avoid counterfeits, always verify authenticity by checking official logos, holographic seals, and serial numbers.
From its origins in Japanese toy culture to its current global phenomenon, blind boxes continue to captivate with their mystery and design appeal. They transcend mere collectibles, embodying a new form of consumption. Whether you collect adorable animals, designer art models, or pop culture icons, there's always a blind box ready to surprise you.
Purchase blind boxes on Milgor store. https://milgor.com/collections/blind-box